All Ironed Out Wins Theo Paphitis' #SBS Small Business Sunday Award

Being selected as a winner of Theo Paphitis' Small Business Sunday (#SBS) remains one of the proudest milestones in the history of All Ironed Out.

Since launching in 2004, our mission has been simple - to provide a reliable, professional ironing service that saves customers time while delivering consistently high standards. In March 2012, that commitment was recognised when Dragons' Den entrepreneur and retail businessman Theo Paphitis selected All Ironed Out as one of his weekly #SBS winners.


What is #SBS?

Small Business Sunday (#SBS) is one of the UK's most recognised small business awards. Every Sunday, businesses from across the country have the opportunity to pitch themselves directly to Theo Paphitis via social media.

Each week, a small number of businesses are selected and promoted to Theo's audience of hundreds of thousands of followers, gaining valuable exposure, credibility and networking opportunities.

To be chosen from thousands of entries was a huge achievement for our team and helped put All Ironed Out firmly on the map as one of the UK's leading ironing collection and delivery services.


Our Winning Moment

Like many small businesses, we entered #SBS hoping for a chance to gain some additional visibility. After submitting our entry, we were delighted to discover that Theo had personally selected All Ironed Out as one of his winners.

Almost overnight, we experienced a significant increase in website visitors, customer enquiries and interest from people looking for a trusted ironing service in their local area.

The recognition validated the hard work our team had invested in building a customer-focused business and gave us the confidence to continue expanding across the UK.


Meeting Theo Paphitis

As part of the award, we were invited to attend the inaugural SBS Winners Event in Edgbaston, Birmingham, alongside more than 100 successful small businesses from across the UK.

The event provided an opportunity to meet Theo Paphitis in person, hear his insights on business growth, customer service and entrepreneurship, and connect with fellow business owners facing similar challenges.

Many of the lessons shared during the event continue to influence how we operate today, particularly our focus on customer experience, service quality and long-term sustainable growth.

All Ironed Out meeting Theo Paphitis after winning SBS

How the Award Helped Our Business Grow

Winning #SBS gave All Ironed Out more than just publicity. It helped strengthen customer confidence in our service and accelerated the growth of our nationwide ironing network.

  • Increased brand recognition across the UK
  • Significant growth in customer enquiries
  • Expansion into new service areas
  • Growth of our ironing partner network
  • Recognition as an award-winning service provider
  • Membership of the prestigious SBS business community

Today, we continue to provide professional ironing services to households across the UK, combining local collection and delivery with the convenience and reliability customers expect from a national brand.


From Local Startup to Trusted National Ironing Service

What started as a local ironing business has grown into one of the UK's best-known ironing collection and delivery networks. We now work with professional ironing specialists throughout the country, helping thousands of customers reclaim valuable time each week.

Our success has always been built on the same core principles: reliability, quality, convenience and outstanding customer service.

Winning the SBS Award remains a reminder that small businesses can achieve remarkable things with passion, determination and a commitment to looking after their customers.


Thinking About Entering #SBS?

If you're a small business owner, we would strongly encourage you to get involved. It only takes a few moments to enter, but the opportunities that can follow are significant.

The exposure, networking opportunities and support available through the SBS community can genuinely make a difference to growing businesses.

Visit the official SBS website and learn more

The winning SBS tweet from All Ironed Out
Theo Paphitis SBS Winner

Proud winner of Theo Paphitis' Small Business Sunday Award.

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