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Theo Paphitis awards All Ironed Out...

Earlier in March, 2012, we entered a competition run by Dragons Den investor, Theo Paphitis, called #SBS or Small Business Sunday. The contest is every Sunday evening on Twitter, and to enter you send a tweet, just 140 characters, to Theo and persuade him why he should retweet your business. So we entered, and to our amazement, he picked us on March 18th. He then retweeted our tweet to 230,000 people!

What happened next was truly amazing! Our Twitter account went crazy with hundreds of new followers joining us in the minutes after Theo retweeted us. This continued through the small hours and we tried to thank everyone for their kind words of support as soon as they came in. We gave up at 3am and carried on the next morning! This had an immediate impact on our business. With so much interest in our ironing service, we released a press release to tell the world our news! Then, we got a message from Theo, inviting us to the very first #SBS winners event in Edgbaston

So, we went along to Egbaston, arrived early and didn't quite know what to expect. We were obviously very excited and couldn't wait to see Theo. The event started with refreshments and a bit of networking with fellow winners; there were about 140 in total as the competition had been running since 2010. After a short while we were ushered into a meeting hall and so started the main event. Firstly, the CEO of Ryman, who sponsored the event, started by praising all the winners and providing an insight into the company. He then introduced Theo.

Theo spoke at length about business, how he started out and what motivates him to achieve greater success. He also explained how he came to pick the winners and dispensed with invaluable advice for others who have not yet entered the competition.

We had a great chat with Theo, who was very relaxed and pin sharp. He seemed genuinely interested in our business and had a number of valuable tips for us. We'll be implementing these in due course and will be keeping Theo updated on our progress. He was very enthusiastic about our plans to roll out our network of agents across the UK. This plan is progressing well, all thanks to Theo's advice. We can't thank him enough.

Telling Theo how it is...

Also at the event, a new website showcasing all the winners, was launched. This is open to the public and can be visited at

How to Enter
If you are thinking about entering #SBS, we strongly advise that you do. You need to send your tweet to Theo between 5 - 7.30pm on Sunday - full details can be found here

Special thanks go to:

  • Theo Paphitis
  • Ryman Stationers
  • Metal Frog Studios
  • To all our loyal customers

Oh, by the way... here's our winning tweet:

Our winning tweet which Theo Paphitis chose

Partner with us...

Whether you already run your own ironing business, or you enjoy ironing - we need YOU. We're looking for ironing professionals who can deliver a superior standard of ironing to our customers throughout the UK. We're the fastest growing ironing company in the country and you could be part of our success. Our booking system is automated, we take care of all the marketing and you'll benefit from all the tools to make YOUR business succeed. Want to know more? Click here for details.


Join us an an ironing agent today and be part of our success...
Good to know...
We operate in smoke-free environments.
We use only the best professional ironing equipment.
We're fully insured, so your clothes are safe.